Reputation as Infrastructure: The Medici Invented Corporate Social Responsibility Five Centuries Before the Term Existed
The Medici banking dynasty of 15th-century Florence deployed art patronage, ecclesiastical relationships, and strategic philanthropy not as expressions of personal virtue but as deliberate instruments of institutional survival. The modern corporation's investment in foundation work, cultural sponsorship, and public goodwill follows the same rational calculus. Recognizing this history makes you a more clear-eyed consumer of both.
Mar 13, 2026